What are Adwords?
"It’s about getting in front of people who are looking for what you sell right this moment and get them to respond." (Pay Per Click Advertising in Plain English PerryMarshall)
AdWords is Google's most successful and profitable advertising product, it’s a service that accepts advertisements for places on others' websites and it is the counterpart to its Adsense program for web publishers.
AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
People can buy AdWords and have their own ads appear with search results, when a search term is entered into the Google search bar, targeted Pay Per Click {PPC} ads appear down the right hand side of the page. For popular search terms, up to three ads also appear above the natural results and aAdvertisers pay Google whenever someone clicks on an ad (PPC).
You have the ability to reach your target market instantly, and get them to make a decision on your product/service. And that's not just it.
It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales.
Better question - how can YOU use this speed (of getting an idea to the market and testing it almost instantly) to your advantage?
The biggest advantage of PPC advertising is that you can test new business ideas quickly and cheaply by running an ad campaign for a few hours and monitoring its results. This alone can save you thousands (if not hundreds of thousands) of pounds in advertising and product creation - but only if you do it right.
Pay-per-click advertising operates on two simple premises:
- You pay only for visitors that come to your site (no upfront costs - every "click" while being an expense is also a chance for you to convert that visitor in to a customer). You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a cent... and also get no visitors. The goal is to get many visitors, TARGETED while paying as little as possible per click.
- Your ads are displayed in the search engines according to what people are searching/looking for. (i.e.If someone searches for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)
