Viral Marketing
Word of mouth is an old school method and very effective for getting your message around. A simple way to achieve this is to have a “Tell-A-Friend” feature on your website. Visitors would probably use it to inform their friends they think would be interested in the topic. The new visitor will be highly targeted to your sites content.
Another part of viral marketing is distributing something valuable in the form of an eBook or report. These reports would have links back to your website. Distribution can be done through uploading them to forums, public file sharing networks, for example, Kazaa network or Emule and mentioning them on newsgroups, etc.
Viral marketing and word of mouth can be mixed together. If you offer an eBook, the surfer has to give the email addresses of 3 friends who also may be interested in the subject in order to receive it. So this can potentially get you 3 extra visitors from everyone who decides to get the eBook. Similar campaigns with unique approach has reached as much as millions of referrals this way.
Another method would be to create a website and offering free greeting cards to your visitors’ friends. If this is a dieting site, it could be a perfect card for inviting somebody to dinner. At the end of message you can add your little own ad, saying something like: “Curious how to lose weight – find the answer at myweightlosstips.com”.
