Abbreviated to SEO, it is the method that is used to increase traffic through a website, thus leading to an increase in revenue. For this to be achieved, one must first understand how the search engines work and how certain attributes of websites are recognised by them. The website is then adjusted in various ways i.e. content is written with keywords added tactfully, social media campaigns are run, adwords are bought. The list can be as long as the client wants it to be, as long as the budget is there because SEO comes with a price, the more a client wants, the more the client has to pay. SEO companies do, however give a substantial amount of free services to their clients, these all are dependent on whether it is cost effective for the SEO company to do so. Various SEO packages are available to suit clients’ needs.
As the traffic through a website increases through optimisation, the higher the website will rank in the search engine’s page ranking. This is based on a scale of 1-10. The better the optimisation, the higher page rank the site will be. Websites on the first few pages of a search engine should have an SEO campaign running continuously, otherwise it will soon be overtaken and drop in the ranking order, it is a very fast market.
Our consultants here at SEO digital marketing know how to perfectly mould SEO packages to their clients’ sites in order they be optimised successfully, plus maintaining ethical strategies to keep the rankings high.